Web Marketing

Berry provides web marketing services using the appropriate online means of communication in order to promote products and services through the Internet. According to the product or service, market, competition, needs that need to be met and the targets set, we define the appropriate communication strategy and select the suitable means of online communication.

Web marketing (alternatively mentioned as Internet marketing, e-marketing or online marketing) includes a broad range of services and online means, such as social media, electronic newsletters, paid search advertising etc. Web marketing practices can be used in combination with more traditional forms of advertising, as part of an integrated communications strategy.

optimization procedures that are applied to a website, aiming to gain high ranking at the organic (non-paid) results of search engines. We aim to create websites that appear at the top results when a keyword search is being conducted, resulting in increased website visits.

use of the social networks (Facebook, YouTube, Twitter, LinkedIn, Pinterest, blogs, etc.) as complementary channels of communication with the consumers, incorporating them to their total marketing communication strategy, creating an online community and a direct channel of communication with customers.

targeted paid advertising campaigns (Google Adwords) that present results upon searching with specific keywords at the search engines. Alternatively, it is being referred as pay-per-click (PPC) marketing or cost-per-click (CPC) marketing because the majority of the advertisements are being sold according to the number of clicks.

is a form of direct marketing that the message, promotional or not, is being transmitted to the recipients through e-mail. E-mail marketing is a useful means of communication as long as it is being conducted using the appropriate software, professional artwork, suitable messages and strategy.

In Berry we can design and execute the appropriate web marketing campaign for your needs and can differentiate you from competition, providing targeted and measurable results. Furthermore, we provide continuous campaign monitoring in order to achieve the objectives set.